Producing and Art Directing this Christmas video content for Moonpig was a big project. Understanding the journey a Christmas tree takes before it lands in your living room. 3 years, and hundreds of people are involved in the process of nurturing a tree to Moonpig’s table-top size. Presenting the idea to the Marketing team, storyboarding and preening, liaising with videographers in Holland, briefing the Illustrator, Animator and Editor. The video gained the most amount of views ever for a piece of Christmas video content for the brand.