One in four UK couples get married abroad. In the past two years alone, more than 400,000 brides and bridegrooms married on holiday, mostly in tropical resorts. The brief was to design a range of wedding invitations that would appeal to these sorts of couples.
The idea of a passport and supporting ethnic patterns and icons was developed into a range of 6 locations based upon the reported top destinations to get hitched. Among these, South East Asia and Mexico were the most popular. This range has attracted a lot of PR attention for the Photobox Invitations and Announcements brand Paper-Shaker.