The brief was to articulate beautifully the findings of a survey done on behalf of TSB bank. It found that the majority of people are loyal to their bank even more so than to their romantic partner and as a result are more likely to change relationship than bank. The content was launched on Valentine’s Day in the form of a responsive web page article. Together with the team at Guardian Labs I worked to draw up concepts to articulate these survey findings. A photoshoot was arranged and then resulting content dropped into to produce finished piece. I worked closely with the developer to make the subtle animations work on this responsive article which was really fun.
Final responsive article:
Banner ad promoting the article on the Guardian Website:
Video showing responsive aspect of article: