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TSB Bank x Guardian Labs

The brief was to articulate beautifully the findings of a survey done on behalf of TSB bank. It found that the majority of people are loyal to their bank even more so than to their romantic partner and as a result are more likely to change relationship than bank. The content was launched on Valentine’s Day in the form of a responsive web page article. Together with the team at Guardian Labs I worked to draw up concepts to articulate these survey findings. A photoshoot was arranged and then resulting content dropped into to produce finished piece. I worked closely with the developer to make the subtle animations work on this responsive article which was really fun.

Initial sketches:


Wireframe concept:


Final responsive article:

Banner ad promoting the article on the Guardian Website:

Video showing responsive aspect of article:


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