Centrepoint press ads

Client: Good Agency on behalf of Centrepoint
Role: Art Director

The brief was to recruit loyal, high-value room sponsors
for the Centrepoint homelessness charity at the lowest possible cost.

The concept plays upon the fact that most people don’t know what
to do when confronted with a young homeless person. So they just walk past.
Recreating that moment with a two-stage press ad. But this time we offered
a tangible and credible way to help.