Nag Your Man
Client: The Good Agency on behalf of The Prostate Cancer Charity 2009
Role: Art Director / Illustrator
The brief was to reach out to women in order to get the men in their lives to
pay attention to the potential danger of prostate cancer. It is generally known
that men are less likely to seek medical attention than women and so this
campaign speaks to women in a light-hearted way urging them to nag their
man into booking in with the GP for a rectal examination.
Portrait and landscape press versions
Underground adshel.
Facebook ads targeting the different kinds of men as identified by the charity.
“If you love your man,
kick him up the bum!”
Digital poking service sent to the man on behalf of the nagging female.