Toast Ale
Client: Toast Ale 2017
Role: Art Director
Working with wonderful beer brand ‘Toast’ on some campaign concepts including playful time-lapse video concepts for their homepage. Toast are anti-food-waste pioneers brewing beer from bread that would otherwise be surplus to requirement.
Similar to bigger craft beer brands like Camden Town Brewery we opted for the more urban fly poster strategy as we had a tight budget to work with.
Social teasers
Originally we were briefed to come up with some playful teasers
to communicate the brand’s USP - beer made from bread!
Point of sale bottle neck promos
Ads went out in local press and Root & Bone magazine