40 days 40 heroes
Self-initiated project 2020
Role: Design manager / social media manager
A copywriting pal, Selina Heathcote and I launched 40 days 40 heroes, to raise money for the NHS charities appeal. More than 50 British and international illustrators took part in our Instagram art project by donating original illustrations to honour the frontline workers and everyday heroes of the COVID-19 crisis.
Some great PR
We were covered by Creative Boom magazine and some others which helped us spread the word about the project! It felt great to be putting my energies into something really positive during such an unsettling time. Using my design management experience and connections whilst also connecting up with new amazing illustrators and creatives allowed me to curate an amazing gallery of key workers that raised over a £1,000
for the NHS charities.
Genie Espinosa’s submission for artists, poets and writers
Sophie Birkin’s submission for paramedics